Tag: Customer Relationship Management
Elite Entrepreneur-to-CEO Forum in December - Story From: The Official Infusionsoft Blog
November 10th, 2011, Comments Off
I’m eager to tell you about an exclusive special event I’m hosting for successful entrepreneurs in December called The Elite Forum: From Entrepreneur to CEO. Our company has grown aggressively over the last five years… and in that time I’ve learned what it takes to scale a business. Add to that the work that we’ve [...]
3 Helpful Trends from BlogWorld 2011 (#BWELA) - Story From: The Official Infusionsoft Blog
November 7th, 2011, Comments Off
I attended BlogWorld last week and it was exciting to hear from businesses that are driving results with social media marketing. Most importantly, I was able to meet with people I’ve known for years and meet many more amazing people that I poetically work alongside with. Hanging out with them was great. I want to [...]
Risks of Financing A Small Business on Credit Cards - Story From: The Official Infusionsoft Blog
November 4th, 2011, Comments Off
Financing a new business can require some careful planning and creative thinking, and the choices you make at this stage are likely to have major financial implications down the road. With banks approving fewer loans to small businesses, many entrepreneurs are turning to small business credit cards to help fund their growing businesses. Whipping out [...]
Black Friday: Activating the Greed Gland - Story From: The Official Infusionsoft Blog
November 3rd, 2011, Comments Off
Truthfully, I’m hesitant to write this article. I have a hard time seeing the good in Black Friday. People get trampled by greedy shoppers. Family members who could be spending precious time together are independently scouring multiple stores for door-buster deals. And, the gratitude that we should be feeling at Thanksgiving seems to be pushed out the door [...]
5 Practical Tips to Improve Your Inbox Placement - Story From: The Official Infusionsoft Blog
September 26th, 2011, Comments Off
In an email deliverability study published by ReturnPath, it was discovered that only 81 percent of messages actually reach the inbox sent by commercial email senders. This means that approximately 2 out of 10 messages either land in the spam folder or go missing. While this statistic remains an industry average, there are several tips [...]
How to Get Back in Touch with Old Contacts on Your List - Story From: The Official Infusionsoft Blog
September 23rd, 2011, Comments Off
Recently, I received a rather untimely message from AutoZone, a nationwide retailer of automotive parts. It got me thinking about how businesses should follow up with their old contacts. I want to break down this example to see what could be improved and deliver advice for next time you follow up with neglected contacts. I [...]
7 Email Marketing Campaigns to Generate More Leads - Story From: The Official Infusionsoft Blog
September 23rd, 2011, Comments Off
Many businesses have an email newsletter, but we hear they often want to do more. To help you get started with segmented email marketing campaigns, here are seven email marketing campaigns you can do right now to attract and capture more leads, which will turn into more sales. As a marketer, it’s your job to [...]
Two Ways to Triple Your Open Rates - Story From: The Official Infusionsoft Blog
September 23rd, 2011, Comments Off
For the past couple of months, I’ve dug around in the data regarding Infusionsoft’s email performance. Infusionsoft sends nearly 60 million emails on behalf of our clients every week with an average deliverability rate of 99.5%. I’ve been looking at open rates, click through rates, spam complaint rates, and more to uncover trends that we [...]
Is Email Marketing Dying? - Story From: The Official Infusionsoft Blog
September 23rd, 2011, Comments Off
Some marketing thought leaders and pundits out there claim that email marketing is dying. Some have even claimed that it’s already dead. I’d argue the opposite. In fact, I think these people are being contrarian merely to get publicity about the latest social media craze or the hottest new tool they might be pushing. The [...]
Webinar: PR Essentials for Small Businesses - Story From: The Official Infusionsoft Blog
July 13th, 2011, Comments Off
On Thursday morning at 9AM PST, I will be a guest host on our weekly Mastermind Webinar sharing tips for helping our users get mentioned by their local media. Public Relations (PR) is scary for many small businesses. If you’re not quite ready to bring on a PR agency, but are interested in getting into [...]
