Category: Social Media
5 Steps for Avoiding Online Career Blunders - Story From: The QuickBase Blog. Get more connected. Be more productive.
February 3rd, 2012, Comments Off
By now, you’ve probably heard of Crystal Cox, the blogger who was sued for libel by Obsidian Financial Group after Cox wrote that some of their business practices were illegal. Cox is now required to pay $2.5 million because a judge ruled she was not a journalist and therefore not entitled to protect anonymous sources. [...]
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Parrot is Number One on the Dynamics Marketplace - Story From: Webfortis Blog
January 6th, 2012, Comments Off
Go to the Microsoft Dynamics CRM Marketplace and do a search for “Social CRM” and what is the first result you see? It’s Parrot by Webfortis. As the Social Media Coordinator for Webfortis, it is exciting to watch Parrot grow to become a prominate product on the Dynamics Marketplace. It is astounding how Parrot attracts masses of interest from users all over the world from all types of business. The fact that Parrot is such a unique product to the Marketplace allows it to grow and become the best Social CRM product for Dynamics available, despite its short lifetime or being released to the public. If you don’t have Parrot installed already into your CRM, now is the time to get it.
Read the full solution brief of Parrot at: http://www.microsoft.com/casestudies/Microsoft-Dynamics-CRM/Webfortis/Selling-Social-CRM-Through-the-Microsoft-Dynamics-Marketplace-Establishing-Web-Presence-with-Microsoft-Dynamics-Marketplace/4000011686
Before You Start Your Social CRM Strategy, Read This! - Story From: Webfortis Blog
December 15th, 2011, Comments Off
Social media and CRM go together like a movie and popcorn or cookies and milk. Tracking all interactions with customers helps to make CRM as effective as it is. Social media gives your business another channel to interact with your current and prospective customers in an environment they are comfortable in. In order for your company to be approachable on a social media channel you must first develop a successful social media strategy by using the most effective Social Media channels. To help you kick start your Social CRM here is a list of the eight most used channels for Social CRM and reasons why they may be right or wrong for you:
1. Twitter – Twitter allows you to put bits of news out to your followers.
Pros: It takes little time to set up a Twitter account and even less time to keep it up. This is recommended for all companies, especially if you are skeptical of the social media tactic of CRM.
Cons: Since the pace of Twitter is so fast, few people will see each post. Posting regularly is key for a successful Twitter based Social CRM. Making time throughout the day to post on Twitter can be challenging. Likewise for readers, following a conversation is also not as simple as most other social media outlets.
2. Facebook – Facebook allows companies to create pages with just about any type of content they would like.
Pros: Facebook is great if you have diehard fans. Use Facebook to create a following around your brand by offering special promotions and information only to those who become fans of your Facebook page. You can create a cult following by giving your fans something unique to talk about both on your page and theirs.
Cons: It can become difficult to create fans of your page if your organization provides an obscure service. One way of getting around this is to find an exciting topic.
3. LinkedIn – LinkedIn is the professional social media website.
Pros: Having a company profile gives the viewer insight into your business. This is a must if you are a small business; making yourself a celebrity in your specialty will only draw people to you.
Cons: All interactions happen on the individual level. Meaning, self-promotion as a company representative is the best way to attract customers and prospective customers. When generating business, many companies confuse LinkedIn with being the go-to site for Social CRM and generating business. In reality, LinkedIn is a great channel to connect with people you already have a connection with. Since it is saturated with professionals, when connecting with new individuals you will be drowned out by all the other professionals screaming for attention. Use LinkedIn as a channel of communication and not for generating new business.
4. YouTube – YouTube allows you to post any type of videos for others to view.
Pros: You can record tutorials, interviews, public speaking, commercials and facts about your company. Draw people to you by showing you have the knowledge necessary to give people what they want. They can also leave comments about your videos and ask questions.
Cons: Badly edited videos can make your company look unprofessional on YouTube. And even though “going viral” can bring business, your goal is to receive positive exposure, not negative. Rule of thumb here is that less is more.
5. Google+ – Google+ is Google’s response to Facebook and works in much the same way.
Pros: Google+ had huge hype during the launch, but unfortunatly corporations were not invited to join in the excitement. Now there is a rumor that Google+ is related to search rakings on Google.
Cons: The hype is fading and just about everyone has moved back to Facebook. My suggestion would be to stick with Facebook and not to bother with putting time into making an impression on Google+.
6. Quora – (Read more...)
Google Plus Pages: The Why & What for Small Business - Story From: The Official Infusionsoft Blog
December 1st, 2011, Comments Off
Many business owners are curious if Google Plus is worth the time, “I’m already feeling maxed with Twitter and Facebook I don’t think I have time for another social network” they say. Can it really make a dent in the social media landscape for businesses? These questions from businesses of all shapes and sizes are [...]
Selling with Social Media 101 - Story From: CRM & ERP software solution and service experts | BrainSell
November 30th, 2011, Comments Off
View the latest BrainSell/InsideView webinar on selling with social data.
Leveraging Social Media During Your Sales Process (guest post) - Story From: CRM & ERP software solution and service experts | BrainSell
November 28th, 2011, Comments Off
Guest Blog! This week, Koka Sexton, Director of Social Strategy at InsideView graces the BrainSell Blog with his social wisdom.
Use eLearning to Master New Skills - Story From: The QuickBase Blog. Get more connected. Be more productive.
November 18th, 2011, Comments Off
Back in the day, learning a new skill was a detailed proposition for which you had to carefully prepare and budget. Now, thanks to eLearning, it’s as simple as opening a new browser window. The main advantage of eLearning is that you can do it on your own time, which is convenient for those who [...]
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5 Steps to Create a Killer Google+ Business Page - Story From: CRM & ERP software solution and service experts | BrainSell
November 10th, 2011, Comments Off
We’ll show you how to make a GooglePlus for business page in 5 easy steps.
3 Helpful Trends from BlogWorld 2011 (#BWELA) - Story From: The Official Infusionsoft Blog
November 7th, 2011, Comments Off
I attended BlogWorld last week and it was exciting to hear from businesses that are driving results with social media marketing. Most importantly, I was able to meet with people I’ve known for years and meet many more amazing people that I poetically work alongside with. Hanging out with them was great. I want to [...]
Webfortis is climbing up the Social Media Ladder… Fast! - Story From: Webfortis Blog
October 10th, 2011, Comments Off
As a Social CRM expert, one of the things that Webfortis prides itself on is our climbing status in social media. We do not just work on our social media status for status sake, we work to give our followers and fans relevant information about CRM and Webfortis to improve our customer service, reinforce our expertise in CRM and develop a trust in our brand.
To be a company who uses social media successfully, the business must keep a close eye on what their specific social media trends. In other words, what is working for their company and what is not. Each business is different and understanding what fans and followers feed off of is an important aspect of developing a strong social media strategy. As Webfortis becomes a stronger force in social media, we are building a stronger strategy everyday that satisfies those who are involved. Some of our most exciting stats are as follows:
· Our Twitter profile is, on average, receiving one new follower a day and gaining momentum.
· Our views this month on YouTube are more than 10x what they were in June.
· We are rated in the top 9% of all social media users on Tweet Grader.
· Our two most recent hires have been a direct result of social media.
Contact me at mgoepp@webfortis.com for more information on improving your company’s Social CRM strategy.
